What is Digital Marketing and How it will use in our Business?

What is Digital Marketing and How it will use in our Business?

Digital marketing (or online marketing) encompasses all those advertising or commercial actions and strategies that are executed in the internet media and channels. This phenomenon has been applied since the 90’s as a way of transferring offline marketing techniques to the digital universe. Parallel to the tremendous development and evolution of digital technology, online marketing has been experiencing, progressively and very quickly, profound changes, both in the techniques and tools used (and in their complexity) and in the possibilities it offers to recipients. Digital Marketing services the application of marketing strategies implemented for digital media. All the techniques of the offline world are imitated and translated into a new world, the online world. In the digital sector arise new tools such as immediacy, the new social networks that sprout every day, and the possibility of real measurements of each one of the employed strategies.

To get an idea of how Digital Marketing changed the purchasing process, it is enough to mention that, in the past, almost all the information that we could obtain about products and services was in the hands of companies that offered these solutions. In other words: to find out about a product or service, you had to go to the salesperson, who would probably “sell you the fish” for the company side instead of offering free information about the solutions. Today, Digital Marketing has enabled the consumer to have a more active role in this process. In numbers, it means that 60% of the purchase process has already been carried out before the consumer contacts the seller. But, despite seeming challenging, Digital Marketing is, in truth, a huge opportunity for companies to reinforce their brand and multiply their business opportunities since, more and more, the internet is going to be part of people's lives. people. Digital Marketing: a set of information and actions that can be done in various digital media with the aim of promoting companies and products.

Online marketing allows you to design specific strategies for your type of business, choose the channels where your target audience is and measure the actions you carry out in real-time. Thus, you gain visibility by optimizing resources. Online marketing uses new media and channels to design strategies that help companies stand out on the Internet and attract more customers. Social media, business blogging, email marketing, Google advertising, and other media are just a few examples of digital marketing. Therefore,  digital marketing is the evolution of traditional marketing. We have moved from advertisements on the radio, television, or in the press to advertisements on the Internet. From the letters with advertising that flooded our mailboxes, we have moved to email marketing. The main difference (and advantage) is that new technologies allow us to design personalized marketing strategies. Analytical tools help us to know our target audience much better. Now we work with our ideal buyer persona or client by offering exactly what they need when they need it throughout the sales funnel. We can even anticipate your future expectations.